OUR TEAM
The people & passion behind all our posts, projects, events, and emails :)
CEO & OWNER
SONJA REI STRAND
With an unparalleled vision for social media, influencers and marketing, and the ability to combine current technology with human connection, Sonja has been pushing the boundaries of marketing for over a decade.
She has worked with many of the country’s most successful luxury hotel brands, destination management companies, and agriculture floral and wine companies.
CO-OWNER, CREATIVE MARKETING DIRECTOR
LAMAR ENGEL
Lamar started marketing in the 90's while working on record labels, and transitioned into working with wine in the mid-2000's. As an Advanced Sommelier, Lamar brings a level of knowledge, passion and drive for our wine industry clients.
With authenticity being the driver for connectivity, Lamar leads the team in creative direction for photography, video and social media, while ensuring a brand’s 'look' and 'feel' are fully expressed and accurately encompassed.
CREATIVE DIRECTOR
KARINA BOWIE
Karina is a Creative Director based in Los Angeles with 10+ years working in fashion creative marketing. She’s been responsible for delivering brand and performance-based campaigns, loyalty communications, and owned platform content that drive customer engagement and customer base growth. She’s drawn to brands and projects that build communities, have authentic storytelling at their core and are mission driven. Brands.
Nordstrom, Nordstrom Rack, HauteLook, Burton Snowboards, New Balance.
SOCIAL MEDIA & CONTENT STRATEGIST
MARIA MOORE
A California-based content strategist and founder of Next Stop O.C., a storytelling-driven lifestyle brand that celebrates everyday magic through travel, food, and community. With 8+ years of experience and millions of views monthly views across platforms, she helps brands grow through authentic content and meaningful audience connection.
ACCOUNTANT | BOOKKEEPER
JENNIFER SOUZA
A Certified QuickBooks Online Pro-Advisor, she brings over 15 years of accounting experience and a bachelor’s degree in Accounting and Information Systems to her work with us. She specializes in delivering expert bookkeeping services, combining tech-savvy systems with deep financial expertise to support our clients' operational and strategic growth.
DIGITAL ADVERTISING
ROBERT BRILL
Robert Brill is a seasoned digital advertising expert with deep experience in media buying, performance marketing, and audience targeting. He specializes in developing data-driven strategies that optimize ad performance and drive measurable results. Known for his strategic thinking and practical approach, Robert helps brands navigate the complexities of digital media to achieve impactful and efficient campaign outcomes.
ACCOUNT MANAGER
HAZEL SUBA
Hazel Suba, a former Marketing Services Manager, brings strong marketing and client relations experience to the team. She supports Sonja with Influencer Collaboration, Public Relation, and client communication—overseeing research, onboarding, and strategy to drive impactful partnerships.
MARKETING MANAGER
CHABELITA LAPUZ
Cha is a key member of our team, leading social media strategy, content creation, and online community engagement for our clients. She oversees copywriting and graphic design to scheduling and performance tracking. Cha also provides valuable support in website development and e-commerce operations. Her dedication, creativity, and versatility make her an essential part of our success across social media campaigns.
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MARKETING ASSISTANT
SUNSHINE SUBA
With seven years of experience, Shine excels in client management and admin operations, ensuring smooth communication and efficient workflows. Her ability to coordinate tasks, streamline processes, and build strong client relationships makes her a reliable, detail-oriented asset to any team.
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STREET TEAM
Our street teams are a dynamic group of content curators dedicated to help us increase our client’s social media presence
VIDEOGRAPHER AND CONTENT CREATOR, SLO, CA
BRADLEY SLOAN
VIDEOGRAPHER AND CONTENT CREATOR, VENTURA, CA
TRENT STEVENS
SOCIAL MEDIA CONTENT CURATOR
LOS ANGELES, CA
MOMI
DELOSTRICO
SOCIAL MEDIA CONTENT CURATOR
LAS VEGAS, NV